Loz Block x 7-Eleven

Project Overview

A real-time multiplayer racing game designed for a campaign collaboration with 7-Eleven and Loz Block toys. Users scan a QR code from toy packaging to instantly unlock exclusive in-game cars—seamlessly connecting product purchases with gameplay. This mechanic not only incentivizes toy sales but also boosts brand interaction and digital engagement through fun, repeatable experiences. Perfect for brands looking to merge physical sales with digital rewards in a family-friendly, gamified setting.